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Fairy Dust’s vision is to bring the pigeons back into the empty dovecotes and fairy chimneys at the UNESCO World Heritage Site of Cappadocia in Turkey. The habitants ,since centuries carved and lived in these stunning rock structures along side their pigeons.


By revitalising such sentient ecology, the manure collected will be used in the vineyards that grow on burnt volcanic ash soil with very limited water sources. The volcanic soil due to its many elements and nutrients is able to not only fertilize plants but also insulate plants against temperature changes. Volcanic ash can also hold water for longer periods of time, encouraging the growth of soil bacteria and seed germination, an excellent combination for plant growth. These conditions, combines with the pigeon guano produce grapes with a exquisitely rich taste. The traditionally sun dried fruits and raisins will then be stored in the natural fairy chimneys, fairy dust’s inspiration for the branding of this product.


The branding is based on communicating the sentient ecology that will be telling the local knowledge and practices in design, inspired by the dove cote paintings and the unique relationship between the cave dwellers, fairy chimneys and pigeons. The project will market the quality products as bio- cultural aiming to bring in people also back as part of the cultural heritage site by ensuring that the profits are disseminated among the producers, encouraging young farmers and artizans to preserve their cultural heritage, landscape and the bio cultural diversity within the region.

The methodology will follow five steps: 1. Revitalising  2. Exploration, 3.Storytelling, 4.Technological enhancement, 5.Regeneration . These steps follow a strategic road map,  

identified in ten principles in a meeting with the local community, NGO representatives, municipality members, politicians, investors, businessman within ten core principles :

1) We are Cappadocians, should be reminded and explored

2) Establishment of a Cappadocia council

3) Regional management plan

4) Thematic scenarios

5) Knowledge and communication management

6) Design

7) Revitalising the sentient ecology

8) Exploration

9) Civil Society inclusion in conservation

10) Balance maintenance between ecology and economics

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